What is a Stitch Count? How To What is a Stitch Count? In this post, we discuss the definition of a stitch count, why it matters to embroidery, and most importantly, how it can affect your promotional product order...
What You Need to Know About Artwork Bleed and Promotional Products How To What You Need to Know About Artwork Bleed and Promotional Products Artwork bleed is an important concept in the world of printing, especially when it comes to full-color artwork on promotional products. It refers to the area beyond the edge of the artwork that is intentionally added to ensure that the final product does not have any unwanted white space or borders.
Setting Your Logo Up for Success (Our 3-Step Guide) How To Setting Your Logo Up for Success (Our 3-Step Guide) Your logo is your first impression. It’s how you will visually communicate your message as well as how consumers will identify who your company is. Designing a logo and further branding takes time, care, and knowledge...
What is Vector Artwork and How it Can Help Improve Your Visual Marketing How To What is Vector Artwork and How it Can Help Improve Your Visual Marketing Have you ever seen any products with pixelated words that make it impossible to read the message? It is frustrating to pay for a product only to receive it with a poor imprint of your logo. And that is a prime example of why vector artwork is the best bet for print...
Setup Your Logo for Success on an Etched Ceramic Coffee Mug How To Setup Your Logo for Success on an Etched Ceramic Coffee Mug Coffee mugs are one of the most popular items that we use in our daily lives. We drink coffee from them, we wash them, and they sit on our desks at work all day long...
How to Find the Perfect Promotional Item for your Brand How To How to Find the Perfect Promotional Item for your Brand The best promotional products are the ones that are in line with your business goals and brand image. Promote your presence as a company. Here are some pointers to consider while selecting the perfect promotional product for your next marketing campaign.
Benefits of Promotional Product Marketing in a Trade Show How To Benefits of Promotional Product Marketing in a Trade Show Trade shows are a huge industry and one of the best ways to promote a brand and get new customers. But how do you stand out in an environment that has 60 million people that attend annually with the same goal in mind as yours? Make the best out of your tradeshow by using promotional products!
Screen Print vs. Heat Transfer: Which Should I Choose? How To Screen Print vs. Heat Transfer: Which Should I Choose? We hear this question asked often, “Screen Print or Heat Transfer, which one is best? What should I choose?” The short answer is…it depends. BUT here we outline each decoration process for you and which products or situations they may be best suited for. This will give you a better understanding of Screen Printing vs. Heat Transfer!
How to Find Your Perfect PMS Color How To How to Find Your Perfect PMS Color What exactly is a PMS or Pantone color? How can you convert your current HEX, CMYK, or RGB company brand colors to a PMS value? Find out this and more, including why a PMS color is important for printing your company logo on promotional products!
Executive Advertising Blog
Welcome to the Executive Advertising Blog! Discover tips on building your brand and uncover helpful marketing how-to’s. Learn the best methods for printing and advertising your logo, helping your company stand out from the competition. We’ll also spotlight new, trendy and useful promotional products you can easily incorporate into your next marketing campaign.

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Leave the research to us, so we can bring the best promotional how-tos straight to you! Learn simple ways to incorporate custom products into your marketing through these creative tips and tricks we've compiled for you!

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